What is Construction Swag? | How to Find Safety Promotional Products
Aug 11, 2021
Construction swag gives companies a way to reward employees, attract recruits and grab the attention of potential clients with high-end, construction-related items.
Most people think of swag as a gift that people can use for fun. In the case of construction swag, it’s more about worker safety and items that help people in the job (and yes, some fun, too).
Companies that specialize in construction management or construction worker safety often turn to construction swag as a special giveaway for employees or potential clients. They offer a way to make an impression while also providing people with something they can use day-to-day on job sites.
What Is Considered Construction Swag?
What items are considered construction swag? They include many options related to the construction industry, including:
- Hard hats
- Cooling towels and neck wraps
- Carpenter pencils
- Yellow safety vests
- High-end tape measures
- Plastic buckets
- Safety green T-shirts
- Can coolers
- Safety glasses
- Stress relievers shaped like a hard hat, bulldozer, etc.
- Deluxe tool sets
- Chrome ceremonial shovels
- Premium leather gloves
- Multifunctional tactical flashlights
That’s just a sample of what construction swag offers. If you can imagine something that workers need on a construction site, then it falls into the construction swag category.
When to Give Away Construction Swag
Construction swag is a staple at conventions and trade shows where businesses related to the construction industry gather. Having construction swag to give to potential clients at a trade show booth gives companies a chance to make a strong first impression. It also sets them apart from competitors.
Employees who have performed well also may find themselves getting construction swag from their employers. It’s a way of saying “thank you” for the hard work they have done and giving them something special that goes beyond the usual award items.
Companies also can use construction swag as a gift for job recruits or for people who refer business to their company.
Why Use Construction Swag?
Certainly, construction-related companies can use whatever type of swag they want. However, using items that relate to the industry gives the swag a more personal touch, creating more value. It’s a simple yet powerful way to raise brand awareness.
Construction swag offers multiple uses. They include:
- Raising brand awareness with potential clients
- Offering a unique marketing strategy
- Rewarding employees for good work
- Promoting safety on the job
- Giving companies the ability to brand items on construction sites
- Providing memorable gifts for a “topping off” party
No matter how you use it, construction swag offers a way for a company to stand out from the pack. It’s a great way to make employees and clients feel special while also providing them high-quality equipment and tools that they need on the job.