Are Fanny Packs Still Popular? | Trending Ways to Wear a Fanny Pack

  • Aug 26, 2021

You wouldn’t be caught dead wearing a fanny pack a decade ago. But the wheels of style and taste have turned, and fanny packs - or belt bags - are once again fashionably cool.


Like many fashion accessories, fanny packs have ridden the unpredictable waves of taste and trends. For years, they were a necessary addition to anyone's travel ensemble. Then, they became very, very unfashionable. But the wheels have turned once again.


Fanny packs have emerged from the wasteland of fashion to once again become a popular item. That’s important information for individual shoppers and businesses looking into custom fanny packs as gifts for employees or clients.


When to Wear a Fanny Pack

Fanny packs were the target of many jokes in the 1980s and 1990s because they became associated with dowdy American travelers and vacationers, a fanny pack tied around their waist, making a bit of a spectacle of themselves. Those days are long gone.


Fanny packs - otherwise known as belt bags - are one of the biggest current fashion trends. Designers have redone fanny packs to put the emphasis where they should have been all along: the hands-free convenience they offer. Plus, they now come in cool designs.


The original purpose of the fanny pack was to replace a purse or wallet when people get active, such as hiking, biking or going for a long nature walk. And yes, while touring a city in Europe and walking around an amusement park. What makes them cool now is that people have changed how they wear them, and designers have developed many new looks. For example, Italian designer Fiorucci offers a “bum bag” stamped with the brand’s signature angels.


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How to Wear a Fanny Pack


Whether it’s called a belt bag and bum bag, fanny packs are back in style. While designers now offer plenty of fresh looks for these bags, how you wear them also plays a role in their newfound coolness.


Many people credit hip people in Tokyo in part for the new fanny pack popularity, as they chose to wear belt bags around the shoulder to replace crossbody bags. But that’s just one of many ways to wear a fanny pack. WikiHow offers a dozen choices, including:


  • The traditional around the waist style, with the bag on your hip, not front and center
  • The modern over-the-shoulder style, with the strap across the body
  • Over your outer layer of clothes, including wearing it like a belt
  • Under a jacket for a more discrete look
  • Wearing a small fanny pack for a more sophisticated look
  • Wearing a “slouchy” fanny pack for a more laid back look
  • Add pins to make your fanny pack unique


They also suggest wearing solid-color fanny packs that go with anything, or more patterned packs to have a “fashion-forward” look.


No matter how you decide to wear a fanny pack, there is no doubt they are back in fashion. That’s good news for those who want to combine convenience with looking fashionably cool. Who doesn’t want to do that?


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